diff --git a/activate.bat b/activate.bat
index 5524585..1d88142 100644
--- a/activate.bat
+++ b/activate.bat
@@ -1,5 +1,5 @@
 @echo off
 cd /d "%~dp0"
 call .venv\Scripts\activate.bat
-python -m uvicorn app.main:app --host 0.0.0.0 --port 8000 --reload
+@rem python -m uvicorn app.main:app --host 0.0.0.0 --port 8000 --reload
 pause
diff --git a/app/main.py b/app/main.py
index 0e7f5e0..288a9a4 100644
--- a/app/main.py
+++ b/app/main.py
@@ -1,7 +1,8 @@
 from pathlib import Path
 
-from fastapi import FastAPI
+from fastapi import FastAPI, Request, Response
 from fastapi.staticfiles import StaticFiles
+from starlette.middleware.base import BaseHTTPMiddleware
 
 from app.config import UPLOAD_DIR
 from app.database import init_db
@@ -13,6 +14,18 @@ UPLOAD_DIR.mkdir(exist_ok=True)
 app.mount("/static", StaticFiles(directory=str(Path(__file__).resolve().parent / "static")), name="static")
 app.mount("/uploads", StaticFiles(directory=str(UPLOAD_DIR)), name="uploads")
 
+
+# Browser cache: 30 days for uploaded images (they never change)
+class CacheControlMiddleware(BaseHTTPMiddleware):
+    async def dispatch(self, request: Request, call_next):
+        response: Response = await call_next(request)
+        if request.url.path.startswith("/uploads/"):
+            response.headers["Cache-Control"] = "public, max-age=2592000, immutable"
+        return response
+
+
+app.add_middleware(CacheControlMiddleware)
+
 app.include_router(web.router)
 app.include_router(api.router)
 
diff --git a/app/storage.py b/app/storage.py
index 975e47b..4c7b2ea 100644
--- a/app/storage.py
+++ b/app/storage.py
@@ -103,6 +103,7 @@ class S3Storage:
     def put(self, key: str, data: bytes, content_type: str = "image/jpeg") -> str:
         self._client.put_object(
             Bucket=self.bucket, Key=key, Body=data, ContentType=content_type,
+            CacheControl="public, max-age=2592000, immutable",
         )
         return key